Unit Aim: This unit will require the student to develop a more in-depth knowledge and sophisticated understand of a specific creative media production activity and the means by which the audience for that activity might be reached and addressed. The unit provides an opportunity for the student to demonstrate an understanding of audiences for their chosen area of activity and the importance of collaboration and communication with those audiences during engagement with complex problem solving tasks.
- Understand the audience for a chosen creative media production activity.
- Be able to plan and implement a creative media production activity for an identified audience.
- Be able to use evaluation in support of creative media production for an identified audience.